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In this mobile age, impressive website design is a must — no matter what devices your visitors are using. WebpageFX offers unique, award-winning, and fully responsive website designs from the most talented designers in the industry. Our personalized plans and packages are tailored to meet your individual needs and fit within your budget, and the results are sure to impress each and every visitor to your site.Read On Start Working With Us
Our website designs don't just look cutting-edge — they are cutting-edge. We design websites that are forward-compatible, meaning they'll continue to function properly and look sharp on all future browsers and devices. No matter what new phone may come out next month, or what new resolution may be required, your site will respond appropriately, thanks to the power of forward-compatible technology and out-of-the-box responsive design.
When you partner with us, you get more than winning website designs, too — you work with an award winning web design firm that specializes in custom web page design and web page redesign. For customers with existing pages, we take a customized approach to the website redesign process to ensure you can get the results that you need while enjoying the hard work of award winning website designers. When we redesign sites for you, you can be sure you're working with the best custom design company in the industry.
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In order to market your business online, you need unique, functional, and aesthetically pleasing web design. So how can your website reach these goals, all while driving traffic and conversions?
On this page, we’ll talk about the process that web design agencies go through to create effective websites for their clients, how much websites cost, and what you should expect when you hire a web design agency.
There are thousands of web design agencies all over the world. Though they each have different strategies, use different techniques, and utilize different tools, their goal is the same – to create user friendly, aesthetically pleasing websites for their clients.
The purpose of a web design agency is to create an online presence that increases conversions on a client’s website, while providing a positive user experience for their visitors.
Aesthetics and ease of use are at the top of most web designers’ priority lists, but the best web design agencies also consider the ways that their design will improve conversions for their clients.
Keep reading to learn a few of the most important elements that can impact how effective your website is at converting visitors into customers.
When you visit a website, you form an opinion of the business based on how the design makes you feel, how the content is organized, and how easily you can find the information you’re looking for.
Your company’s website allows you to make a first impression on a potential customer before they ever visit your storefront or office – and that’s exactly why an aesthetically pleasing design is so important.
In order to create the perfect design for your company, there’s a lot of elements that your design agency will consider.
A good web designer will consider color scheme in terms of how it fits with your company’s message and feel. Your colors should work to enforce your brand, and set the tone for how you want your visitors to perceive it.
The way your colors work together is important to the overall tone and engagement with your website. There are even some palates that designers already know work well together.
The importance of color palate in a website is often underestimated, but 60% of website visitors subconsciously accept or reject a website based on its color scheme.
There are a few different things that a web designer will consider when choosing the colors for your website.
First, they’ll consider the product or service you are providing, and whether there are any color schemes that perform particularly well with your target demographic. For example, if you’re a pricey boutique in New York City that caters to middle-aged women, your web designer may recommend colors that pique the interest of your target audience.
They’ll select colors for your text, backgrounds, navigation, and other elements, and combine them in ways that complement one another well.
They’ll determine which colors will work best for buttons and calls-to-action, so that they stand out and attract clicks. It’s also a web designer’s job to ensure that there aren’t too many colors on your page, since it can make your website look cluttered.
First, let’s define the difference between font and typeface.
The two terms are often used interchangeably, but they refer to two different things.
Imagine that there are three brothers. Each brother has the same facial features, making them similar and related, but each face looks slightly different. Each brother would be a specific font within the typeface.
For example, “Segoe” is a typeface, while Segoe script, Segoe UI light, and Segoe UI semi bold are all fonts.
Fonts and typefaces are extremely important to web design, much like color scheme.
Most web designers will choose a typeface and stick with it. Using multiple typefaces on a website can make it look cluttered and give visitors a poor impression of your business.
It’s acceptable to use different fonts, but it’s best to stick to one or two consistent typefaces. You can change the fonts for headings (which could be bold) and body text (which would be regular), for example.
Varying fonts can help establish your message. If there is something that you want to highlight on a page, font size and weight can help establish a hierarchy of what is important and what is secondary information.
Font and typeface are also important because they keep your pages consistent. Most likely, you’ll have different elements and layouts on each page – but your font and typeface should remain the same, and give your site a cohesive feel.
Finally, your font can help your website convey your company’s message. For example, if you own a children’s clothing store, your designer might choose a fun, kid-friendly font – but if you own an upscale boutique, your web designer may choose to use a scripted typeface.
No matter what font and typeface a designer chooses, it should fit with your brand’s message, feel, and purpose.
Your layout is an important part of web design because it helps users navigate your website.
Your web designer will create a layout that speaks to visitors in a way that presents the most important information first, and ensures that they stay engaged the whole way down the page.
Your layout should be simple, and guide users to the most important parts of your website.
Multimedia elements like images and video are essential for success online. Without them, your website can fall flat and appear boring to visitors. Adding them allows your web design to take shape and can keep users on your pages longer.
Multimedia refers to any elements on your webpages that aren’t text – including images, infographics, and videos.
Your designer should ensure that your website’s text and multimedia are proportionate, and that photos and graphics are placed in locations that have the most value to customers.
Your designer will also determine the best way to incorporate photos throughout your website, since they allow users to see what you’re talking about in your body text, instead of just reading about it.
Your photos should depict the products you sell, your team, your facility, and any other elements that would help users to feel comfortable working with your company.
For example, if you sell a product that can help bakers ice the perfect cupcake, your web designer would include photos showing the result of your product.
Photos bring life to your pages, and can help sell your products by showing the results potential customers can get by using them.
Videos are a multimedia element that encourage users to stay on your pages for a longer period of time. They can also help users connect to your brand and products.
You can also post how-to videos, tutorials, and tours of your facility, which can help engage customers and keep them on your pages longer.
Infographics are a fun way to engage users with information, and they’re also easy to share in your email campaigns or on social media.
Your web designer can include infographics and mini graphics to any page on your website for added interest or to illustrate an idea in depth.
Easy navigation is extremely important to the success of your website.
Your web designer will implement navigation into your web design so that aesthetics and navigation go hand in hand.
The most basic form of navigation is the navigation bar, typically located on the top of your pages. This bar is home to different categories and sub categories that allow users to find exactly what they’re looking for on your website.
Your web designer will create a navigation bar that is built into each page, and create drop down menus that are organized and cohesive with the rest of your website.
Calls to action, or CTAs, are a part of web design that directly influence conversions, so they are just as much as part of your web design as things like color scheme and layout.
Your CTAs should stand out from your page, and the text should entice users to click.
Your website should always be designed with mobile in mind, since there are more mobile Internet users than desktop Internet users.
Creating a mobile-friendly design is part of your web designer’s job. They will work to make sure that navigation bars are easily usable on mobile devices, that photos, graphics, and videos are mobile responsive, and that you can easily zoom in on page elements.
Responsive design is extremely important because it allows users to use and view your site on any platform - not just desktop.
At WebpageFX, we have a specific process that allows us to provide our clients with the best possible results from their websites.
When you partner with us, our award-winning designers will work to deliver a website that reflects your brand, sets you apart from your competitors, and helps you reach your company’s goals.
We use the following steps to learn about your company and create a site that matches your goals and increases conversions.
Before starting on your web design, your project manager will get to know your company. Though we’ve worked with companies in many different niches, we know that no two companies are the same, and we want to know everything that makes you unique.
We’ll discuss your specific project goals, the audience you want to target, keywords you want to rank for, and your competitors.
After we’ve gathered this important information, we’ll mutually agree on dates for us to share with you the progress of your website.
After gaining insight from your existing website, members of our team will work together to create a sitemap that will act as an outline for your website.
With the information we’ve gathered, we’ll match you with three designers from our team (all in-house) that fit your design preferences and business niche.
Then, it’s time to start!
From there, your designers will get started on creating a prototype of your website’s homepage. Your project manager will pick two of the best designs, and pass them along to you.
You’ll always get the final say.
After you give a design a go-ahead, your project manager will perform user testing to make sure that the design will generate conversions for your business.
As we get to know you as a company, we want to get to know the website you already have. We’ll use Google Analytics to analyze your website to find out which pages have the most value, what pages could use improvements, and which pages are stagnant.
We’ll even run A/B tests to see where users are attracted on your site, and heat map tests to see important metrics on what parts of your pages are most important to users.
Conversion testing is extremely valuable to your web design because it allows us to see what elements are successful at increasing sales and which elements could be improved for the best possible conversion rate.
After your homepage is ready to go, your designers will start working on the layout and design of your other site pages. This includes the basic layout for article pages, blogs, forms, and contact pages.
You’ll review the prototypes, choose your favorite, and your project manager will run more user tests to ensure that your entire website is promoting conversions – not just your homepage.
At this stage of the web design process, your designer will begin to create interactive elements that can take your web design to the next level. This includes elements like sliders, changing displays, custom maps, and more.
You’ll then have the opportunity to review the elements, and make edits before they are implemented in your design.
After you’ve reviewed every element of your website, our developers will help build out the site and ensure that it’s optimized for search engines, if you’ve also purchased an SEO package.
Once we’ve built your site, we’ll test every aspect on different platforms and browsers to ensure that it performs in a way that will increase your conversions and overall results.
You’ll have another chance to review your website design in terms of aesthetics and usability, and submit any edits you may have.
After making all of your desired edits to the website, we’ll do an official site launch and your website will be live!
WebpageFX doesn't just create great-looking websites that win Horizon Interactive Awards year after year (although we do that, too). We design websites with search in mind. The sites we create rank better, appear in searches for more keywords, and experience higher returns on investment. Pretty and practical — what’s not to love?
Most recently, we took home two bronze, one silver, three gold, and one best in category awards at the 2016 Horizon awards for our web designs.Full List of Awards
Web Design Awards Won
There are many factors that determine how much your web design will cost, and that’s why we’ve created a project quote calculator that can give you an idea of how much your website design will cost with WebpageFX.
The cost of your website is based on factors like the number of pages you’ll need, the style of your design, how many pages you’ll need written from scratch, database integration, CMS, and more.
If you have a website that isn’t driving the results you desire, or if you just want an update, WebpageFX can help.
We’ve created hundreds of websites for our clients that have increased their conversions and overall success, and all of our design work is done by award-winning designers.
We offer website redesign or designs from scratch, and will help you reach your online goals using the process outlined above.
If you’d like to learn more, or want to discuss your design options with WebpageFX, contact us today for a free quote!
WebpageFX went above and beyond our expectations. We are extremely pleased with the website they created for us.
— ANNIE ETTER, RHOADS & SINON
The team has been thorough in evaluation of my website and has implemented a strategy specifically designed for my needs, taking my concerns and ideas into consideration.
— NATHAN BROUGHT, SPRSI
The web design, usability, and technical expertise of WebpageFX allowed us to achieve our design goals of elegance and ease of use. We would gladly recommend them to others.
— JASON ROTH, SPRINGER PUBLISHING
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