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At WebpageFX, we live by our POSITIVE Code that guides us through work and life:
We are passionate about what we do — we learn and grow because of it.
The “P” in “POSITIVE” is for Passion. It’s the underlying force that drives our team.
If there’s one thing our diverse group of professionals has in common, it's the fact that we are all insatiably curious. To us, this isn't just a job — we eat, breathe, and live it.
We are committed in both mind and heart because we are passionate about what we do. And this passion excites us, driving us forward.
On an Endless Quest for Learning
Identifying and then taking advantage of all the Web offers is second nature to us. So is continual learning. After all, our industry moves at lightning-fast speed. It's our job to stay in front of this learning curve so our clients can enjoy the greatest return possible from the web.
Inspiration for us comes from anyone and anywhere. Our brains are just wired that way. For what we do well, we are always on the lookout for ways to do it better. The result is better products and services for our clients.
We take advantage of all opportunities, whether it's meeting with the greatest minds in the industry or learning from past performances. We don't believe in mistakes—we believe in learning opportunities, and we evaluate them carefully before moving on. We don't ever underestimate our competition — we use them. By dissecting their growth or failures, we have the knowledge to continue moving in the right direction.
This commitment to learning and growth is what shapes our company and moves our entire industry further. It's what propels our clients' growth. And it's the fingerprint of WebpageFX.
We make more from less by maximizing every opportunity.
The “O” in “POSITIVE” is for Opportunity. It’s what we’re always looking for.
By maximizing our resources, we're able to take full advantage of all opportunities in order to provide better services and stretch our clients' marketing budgets.
Innovation in How We Work
Our team continues to find innovative ways to improve our processes. We take the initiative to streamline our working environment—even when it’s not listed in our job description. Why? Because with system-wide changes come lasting and far-reaching improvements. By becoming more efficient, we can ultimately better serve our clients.
This means we pay attention to our processes. We regularly review the procedures and guidelines within them. We're constantly finding ways to improve how we work, which is essential to our quality, speed, and efficiency.
To us, it's not just about getting the job done — it's about creating the best way to get the job done. It's about using this insight to provide quality products and services time and time again.
Measure Twice, Cut Once
We also value planning. By taking the time to properly plan, we save time in the end.
We measure success by how much we "WOW" our clients.
The “S” in “POSITIVE” is for Success. It’s the inspiration for our hard work.
We start with our clients’ needs and goals, working backwards from there. While others focus on the competition, we obsess over our clients.
More than providing a results-driven service, we also offer essential advice. This advice helps our clients grow.
For WebpageFX, we view our clients as partners in success. After all, the growth our clients enjoy is a direct reflection of our achievements. In fact, we use the growth of our clients as the benchmark of our own success.
The Value of Our Clients Is Never Underestimated
We never underestimate the value of our clients—they are, after all, our most important stakeholders. As the lifeblood of our business, we do what it takes to serve our clients well. And we do this by being unconventional, innovative, and memorable.
We go above and beyond the expected. We tap into our unique skills and creativity to innovate for our clients. And our clients experience new heights of success and growth because of it. This is how we function during the day-to-day, in everything we do, all the time.
Respecting Our Clients as Partners
To provide a complete, comprehensive service, we seek out client input. While we are experts in our field, our clients are the greatest experts in theirs. That's why we value their ideas and take their feedback seriously. We share these insights with our team. This ensures we're providing the best possible service we can.
Open Lines of Communication
A good partnership requires excellent communication. The lines at WebpageFX are always open for our clients. Readily available and easy-to-contact, we can be reached by phone, email, and IM.
While we can easily be reached, we don't wait to be contacted. By regularly checking in with our clients, we are at the pulse of what is happening. We also use surveys to obtain the feedback we need to support our clients' missions well.
We accept responsibility, work with integrity, and give back to others.
The “I” in “POSITIVE” is for Integrity. It’s what defines our self and team worth. And it’s the glue in all of our partnerships.
At WebpageFX, we're committed to maintaining the integrity and high standards that define us. It’s how we do business, and it's how we carry ourselves in our personal lives.
When it comes to building strong relationships, it comes down to trust and follow-through. We keep our promises and meet our commitments. We focus on finding solutions and achieving results. We are leaders, setting a good example for all. And we take accountability.
When it comes to the eventual missteps that occur, we don’t condemn, criticize, or point them out. Instead, we help find the lesson within.
We celebrate when employees see mistakes, own them, and find solutions. We anticipate wrong turns will be taken—and we focus on solutions, action, and reflection.
This accountability is our driving force when working with clients. We are accountable for the ROI our clients expect and deserve. We take this very seriously.
Just as we are accountable, we are also humble. Success has given us confidence, not arrogance. By being respectful of everyone—from our coworkers to our competitors—we can do business the right way.
Every Person, Every Position, Every Project Matters
Every single team member has the power to improve our company and work life. “What else can I do to achieve the desired result?” is the question we continuously ask ourselves.
Diversity in ideas, opinions, and points of view is what moves our company forward. It's what makes us trailblazers.
We encourage and celebrate innovative thinking, and we value input from everyone, regardless of position. The input we receive plays a direct role in how our company evolves, from new plans to the processes behind how we function.
Before making decisions, leaders seek input from key stakeholders—those affected by the proposed changes. Once we make decisions, we communicate them clearly and explain them in a timely manner.
With open lines of communication, managers know what their team members need. They can provide them with the resources to do their jobs well. Team members know their roles and the steps needed to achieve goals.
Together, we set objectives at monthly goal meetings. And we decide how we’ll celebrate when we meet our goals.
The result? Every team member is invested in our mission and has the tools needed to achieve their goals.
Helping Each Other Grow
We're invested in the success of each other. After all, it's this success that drives our company.
More than just "having each others' backs," we actively search for ways to help each other grow. It's also a reason why we primarily promote from within. With WebpageFX, it's more than just an awesome position with an excellent company—it's a career path that promises plenty of growth.
Everyone has potential. Often you don’t realize the extent of your own potential. That’s where we come in. It's our goal to bring out that potential. We do this by providing opportunity, useful feedback, and plenty of room to grow.
Helping Beyond Our Office Walls
Our spirit of growth and support extends beyond our office walls. From hosting regular meetups to restoring a downtown Harrisburg landmark—the Moffitt Mansion—we’re improving our hometown.
We’re also working hard to improve the world we all live in. With our 150% employee match, over 25 charities have benefited from the generous nature of WebpageFX. Aligned with our mission to help people across the globe, we created #FXBuilds. Through this program, we’re working toward our ten-year goal to help 5,000 people. WebpageFX has committed to donating over $400,000 to this program.
In this spirit of helping others, we run a charity event every quarter. On an individual level, our team members actively participate in charities, giving them the opportunity to continue doing good for others.
We are productive, tenacious, and get things done.
The “T” in “POSITIVE” is for Tenacity. It’s what propels us into action and keeps us striving for more.
At WebpageFX, we value productivity. We set goals, determine how to measure our progress, and celebrate results. That keeps us focused on getting the job done and making it happen now. We drive projects forward with a sense of urgency and a focus on closure.
We believe in taking action that results in a real difference. And sometimes that means hustling to make it happen.
Once we have the knowledge we need, we have the courage to take action and get it done. While others discuss, we do. For us, there is no point in meetings that don't result in actions. There is no place for strategies that don't get executed. And there is no reason for documents that are full of fluff but no substance. It's this integrity that's behind everything we do.
Knowing How to Balance Planning and Action
It all comes down to balance: balancing planning with innovating, a sense of urgency with perseverance. By keeping our finger on the pulse of our organization and maintaining balance, we do the right things, and we do them well—all while staying on the leading edge of the industry and the technology that drives it.
We lead with solutions and inspire change.
The “I” in “POSITIVE” is for Inspiration. It’s what we strive to be, to our co-workers, our industry and the world.
While others see roadblocks, we see opportunities. Given the opportunity, we’ll create innovative solutions that drive change. We are leading the industry because we set new standards and raise new bars. WebpageFX is uniquely designed to embrace and capitalize on the power of change.
For us, change can translate directly to growth—and we make sure that it does. At WebpageFX, we celebrate opportunities to grow, both professionally and personally, so we can continue being experts of what we do. It’s why we are leading, not following.
We Develop Leading Solutions for the Success of Our Clients
Our operational competitiveness results in leading solutions: We work hard creating new products and strategies so we can outperform the next. This daily pursuit of forward-thinking solutions adds value to what we offer. It enables all of us — our company as a whole, each team member, and every one of our clients — to achieve excellence.
With an eye on the future, we can offer unique products and services built with forward compatibility. While others don't respond quickly enough to change, we plan for it.
Changing the Industry With Innovation
How do you change an industry? By being agile, flexible, and proactive, and by continuously looking for new ways to do it better, faster, stronger, and more effectively. While others follow, we lead. It's how WebpageFX is continuing to change the landscape of this industry with innovative solutions.
This passion to find new ways to achieve more can't be replicated by our competitors. But it is celebrated by our clients. As we develop new solutions and push the industry forward, our clients benefit with more growth and higher revenues. While we are changing our industry, we are also changing how our clients do business.
Fearless Determination Drives Us Forward
We don't play it safe. We play it smart. We break boundaries because we have the courage to try, the determination to succeed, and the insight to learn.
When it comes to taking risks by trying new things, we do it. We work hard, persevering, because we know good things take time. We learn, we identify the right choices, and we do them well.
For us, each roadblock we meet during change is a learning opportunity. And from experience, we know learning opportunities strengthen our company. It's an endless cycle for us: we seek out challenge in order to grow, and as we grow, we face new challenges. These challenges are the seeds for our solution-driven products and services.
We value positivity as the foundation of our WebpageFX family.
The “V” in “POSITIVE” is for Value. It’s the core of our pledge and our positivity. It’s what we work hard to bring to the table with each action and interaction.
WebpageFX is a positivity powerhouse. That’s because we know being happy is a choice, an advantage, and a fire-starter. It’s the fuel behind our success. And it’s the reason why our team is engaged, energetic, creative, and productive.
Positive Energy Propels Us Forward
While our goal is to be a great company, we also want to be the best company to work for in Central PA. And it shows: WebpageFX has been voted into the top 30 Best Places to Work in PA. We contribute this honor directly to our unique blend of work and fun, wrapped up and delivered with positive energy.
Our positive energy is home-grown. There is always a choice: positive or negative. We choose to feed positivity and starve negativity. We choose to create our culture of positivity every day, with every action we take and reaction we make. Optimism, vision, trust, purpose, enthusiasm—the benefits of this positive take on the world around us are limitless.
How do we cultivate this positive company culture? By focusing on what is good, deliberately giving genuine thanks to coworkers, and celebrating victories. We choose to add positive team members to our company, and promise to provide an environment that helps them grow.
We speak positively and supportively about team members when apart because it's how we truly feel. We never condemn or criticize, and this policy extends to our vendors and clients. How we present ourselves, the respect we give to all people and projects, and our intentional decision to focus on the positive—they create a powerful energy force for good.
Replacing Complaints With Solutions
At WebpageFX, there’s no place for mindless complaining. Instead, our team members identify what can be improved, then offer solutions on how to get it done. We invite every WebpageFX member to be a contributor to our evolution. Every team member is a stakeholder in our success, an active participant in our company. In this role, complaints serve no purpose.
There’s power and creativity in positive change. When we work together to bring about change, there are no limits to what we can accomplish together.
Using Challenges to Our Benefit
We’ve seen firsthand how powerful positivity can be. No one goes through life without facing adversity. And no company does, either.
Instead of seeing challenges, we see opportunities to grow. Responding to adversity with positivity defines our company—and ourselves. We encourage our employees to choose the positive response in every situation. It’s how we achieve our breakthrough results.
We Get the Job Done While Having Fun
We know the secret to work is loving what you do. That's why we ensure there's plenty of fun in our working life. While we work hard, we play just as hard.
Fun and humor are two key ingredients of our company personality — what makes WebpageFX uniquely WebpageFX. The words "corporate," "boring," and "stale" are the antithesis of our culture.
We're more than just co-workers—we consider ourselves a family. We enjoy spending time together outside of the office. In fact, some of our best ideas were born outside of our office walls.
Thanks to our team morale, we have an engaged group of professionals who are working together—and enjoying it—to shape our company and our industry.
We drive excellence through continual improvement.
The “E” in “POSITIVE” is for Excellence. It’s the measure we use for our work.
Being good isn't good enough. Being better doesn't cut it, either. It's excellence we strive for.
A Culture of Winning
One way we define our success is “consistently doing better.” It’s our unending quest for excellence.
The key to our continued success is our how we handle our wins. When we achieve the results we want, we take note. This type of winning culture—the kind that learns from the wins—is the drive behind our many successes.
And the platform that supports it is the environment we have worked hard to create. We encourage creativity and innovation, igniting a passion for progress and cultivating a sense of purpose.
Relentless Excellence in Everything We Do
We're always trying to do it better, no matter how ordinary the task may seem. The end result? We exceed expectations on all fronts—even with those everyday, low-expectation tasks. It's the unique WebpageFX signature we add to everything we do. Everything we touch, we want to leave better.
At every step of every project, we always ask ourselves "is this the best it can be?"
With this question underlying everything we do, we're able to create hard-hitting Internet marketing campaigns that capture more leads. We design ecommerce stores that turn more visitors into customers. And we continue to get more out of the web. It all adds up to helping our clients flourish online.
Our strive for excellence is relentless. We've seen our persistence pay off time and time again. It’s why we don’t give up. While we might change our angle, we never lose sight of the goal. It’s this dedication to excellence that secures our long-term client partnerships... and wins online success for our clients.
Continual Improvement: Always Getting More From the Web
We strongly believe in the concept of "there's always room for improvement." It’s why we continue to push the limits, the possibilities, and ourselves. We're always finding new ways to improve because we sweat the details. Being concerned about the little things translates into finding big ways to improve.
When it comes to our niche market—those companies with a strong focus on web revenues—we're not just looking to be the best Internet marketing company. We want to be the best long-term provider of the Internet services they need—those that get more from the web.