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Throughout parts of 2013 and all of 2014, WebpageFX has provided Safer® Brand with a custom, enhanced social media management plan. Read about what we did below.

Read On

Our Objectives For Safer® Brand

The objectives of this custom social media plan are to raise awareness and drive traffic and increase conversions via social media channels. Our goals are to capture the attention of the Safer? Brand target audience through increased social engagement and interactivity with the Safer® Brand target market and, ultimately, to directly and indirectly increase sales.


  • Social Media
  • Design
  • Development


Below are the strategies and tactics used to help promote Safer? Brand on Pinterest.

  • Pinterest account creation and board set-up
  • Ongoing daily monitoring and management
  • Ongoing weekly scheduling of pins (4-6 pins/week)
  • Bi-monthly Pinterest contests; includes idea creation, design, contest blog post and report
  • Monthly Pinterest analysis, report and executive summary


  • Cross-posting with Facebook posts
  • During our time managing Safer:
    • 6 visits to SaferBrand.com from Google+ referral traffic


  • Weekly monitoring and replying to comments
  • 195 subscribers
  • During our time managing Safer:
    • 231 referral visits to SaferBrand.com from YouTube referral traffic
    • 4 sales from YouTube referral traffic for a total of $258.46

Grow Our Way Multi-Channel Social Contest

In 2014, we created a landing page to incorporate four differnt social contests; a Facebook contest, a Twitter contest, a Pinterest contest, and an Instagram contest. The goals for this landing page were to help launch the new community, promote commitment to organic gardening, and increase traffic and brand awareness. Below were the results:

See the Landing Page

Contest Results

Entries from Facebook
Entries from Landing Page
Entries from Twitter
Entries from Twitter
eNewsletter Signups
Facebook Ad Clicks
Facebook Ad Likes
Facebook Ad Comments
Facebook Ad Shares
Social Media Traffic

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