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A growing number of consumers research products and companies online before making a purchase.
Having business pages on social media and online platforms will allow you to reach new customers, drive traffic to your website, and increase sales. But in order to attract customers, you need to have a system in place for managing and responding to reviews.
With online review management services from WebpageFX, our team of reputation management experts will evaluate your online presence and implement a review management strategy to take your business to the next level. Call us at 888-601-5359 to get started!
Video: Online Review Management
Review monitoring pricing packages
|Feature||MarketingCloudFX Review Management Software Only Plan||Single Location Plan (Full-Service & Software)||Multi-Location Plan (Full-Service & Software)||Franchise / Enterprise Plan (Full-Service & Software)|
|Number of stores or locations||1||2-8||9-25|
|Online review management to generate positive testimonials||✓||✓||✓||✓|
|Daily software monitoring of review sites: Google Places, Facebook, & Yelp
||✓ (Monthly software monitoring provided at no cost to current WebpageFX clients)||✓||✓||✓|
|Monthly personal consultations
|Initial online brand reputation analysis
|Setup, claim, & optimize all review assets
|Formulation of standard operating procedure road map and document for review responses
|Responses to reviews publicly on included digital assets
|Routing of negative reviews and consultation on responses
|Monthly online brand reputation analysis
|Monthly reporting on review response performance
|Optional: Each additional review site monitored weekly for all locations (Ex. TripAdvisor, Glassdoor, OpenTable, HealthGrades, etc.)
||$75 a month||$150 a month||$500 a month|
|Testimonials collected via templated landing page with custom links for each location||✓||✓||✓||✓|
|Different positive vs. negative feedback flow||✓||✓||✓||✓|
|Ability to generate reviews on review sites (Google, Facebook, & Yelp)||✓||✓||✓||✓|
|Guides customers with clear instructions and conversion triggers||✓||✓||✓||✓|
|Alerts sent when new reviews are published||✓||✓||✓||✓|
|Ability to customize templated email landing pages||✓||✓||✓|
|Ability to easily integrate positive testimonials with website||✓||✓||✓|
|Access to email nurture features||✓||✓||✓|
|Ability to upload a bulk list of customers or your account manager can send surveys to this list||✓||✓||✓||✓|
|Automatic daily, weekly, or monthly social listening reports||✓||✓||✓||✓|
|Dashboard displaying a current and historical Net Promoter Score||✓||✓||✓||✓|
|Initial Campaign Investment||$1,000 (Initial cost waived for existing WebpageFX clients)||$1,500 (Initial cost waived for existing WebpageFX clients)||$2,000 (Initial cost waived for existing WebpageFX clients)|
|Ongoing Monthly Investment||$150 mo. or (Free for WebpageFX clients who use monthly review site software monitoring)||$225 mo.||$500 mo.||$1,500 mo. (add $50 a mo for each store/location beyond the included 25 locations)|
Our review monitoring pricing packages allow you to choose a plan that's right for your business goals. And our reputation management experts will help you manage and respond to reviews to attract more customers and keep people coming back to your business. Don't have a review management system in place? Your online reputation could be suffering. Keep reading to find out how to leverage reviews to benefit your business.
Why should you manage reviews?
No matter your industry, managing and responding to reviews should be an integral part of your online presence. Bad reviews can taint your reputation, so taking the time to encourage positive reviews and respond to negative comments is important.
People can post reviews on a number of online platforms, including Google, Facebook, Yelp, and even your own website. And reviews can make or break your company since so many people search for online reviews before making purchases.
Understanding how to manage and respond to both positive and negative reviews is crucial for the success of your business.
2 ways to encourage customer reviews
Reviews matter to your business, and managing reviews can go a long way in influencing public perception of your company.
Let’s take a look at some easy ways to encourage people to review your services online.
1. Ask for feedback
This goes without saying, but if you want people to review your company, sometimes you just need to ask. Encourage customer feedback wherever possible. For example, if someone purchases a product from your online store, you can ask them to rate their experience.
Don’t load your site with requests for reviews, but think of places where you can naturally include calls-to-action that encourage people to rate your company, products, and services. You can also ask your social media fans to review your services and share their insights with friends and family.
2. Make reviews easily accessible
Make it easy for people to find reviews on your website. Since product reviews can encourage people to purchase from your company, you should add reviews in essential places, like your product pages.
You can also include star ratings on your product pages and link to individual reviews. If people are looking to purchase your products or services, this can provide them with the information they need to make an informed decision. And it can help them feel confident in their decision to purchase from your company.
3 tips for responding to online reviews
Responding to reviews online can be a delicate process. If people are frustrated with your company and your services, they may turn to online review sites to publically bash your business. On the other hand, they can spread the word about exceptional service by leaving great reviews.
When managing and responding to reviews of all kinds, it’s important to keep your cool and remember these tips.
1. Stay positive
People aren’t looking for perfection. If someone posts a negative review of your company, it’s a chance for you to respond positively. If people see your effort to turn the situation into something positive, they will be more likely to become customers.
Though it can be easy to become frustrated with negative reviews, don’t let them throw you off your game. By responding positively and acknowledging complaints, you can turn disgruntled shoppers into satisfied customers.
2. Look for solutions
If someone posts a negative review about a product or experience they’ve had with your company, look for ways to make things right. For example, if you own a restaurant and someone leaves a bad review of your service, apologize for the bad experience and offer them a voucher for a free meal.
This shows that you’re truly interested in pleasing your customers and finding solutions that meet their needs.
3. Make an effort to reply
If someone takes the time to post a review of your company, you should make an effort to reply. No matter if the review is positive or negative, making an effort to reply will send the signal that your company is invested in customer service.
Be diligent, and make an attempt to reply to every review. You can also automate the process by investing in services that alert you when new reviews are posted, helping you better manage your time and respond to all of your reviews.
Want to learn more about managing and responding to reviews?
Interested in learning more about how your business can start managing and responding to reviews online?
Our team of reputation management experts can help you track company mentions across the web and respond to online reviews.
Contact us today to start building your custom social media package.
Discover the real power of the Internet. Call 888.449.3239 or contact us today to learn more about how WebpageFX can help you get more from the web.